Short story about First-Tree
Prior to founding First-Tree, its founding father developed a solution containing nano-size nitrogen bubbles which appeared to stimulate growth and flowering of plants. Since the solution had to be made fresh on site using a large pressure vessel, to turn this into a viable business was a challenge to say the least. This prompted the quest for a product having similar growth stimulating effects as the bubble solution, during that period we got into contact with a professor in Austria who had more than 20 years of research experience with various plant extracts having just those properties. From there on and on the basis of a technology exchange, a strong working relationship was established that served to improve our understanding of the material we are still working with.
Our first pilot was with a farmer in Wieringerwerf, the Netherlands on a small patch with tulips where, after lifting and sorting the bulbs, we observed a jump in size. Those results opened many doors including that of G. Geerlings en Zonen B.V. (now Dümmen-Orange) where we treated a couple of beds of Calla tubers. Based on the results all first year Calla tubers are now treated with the GOOD FOR GREENS® plant growth regulator.
Jan Hoekstra, cherry grower
Jan Hoekstra of Fruit Growing Company Hoekstra* is amongst others known for his expertise and in addition for his sustainable method of growing.
Jan Hoekstra uses the GOOD FOR GREENS® products of First Tree for several years and is convinced of their effectiveness.
Jan: ‘Three years ago I started to treat a small area of cherries, apples and plums with GOOD FOR GREENS®. And with succes. Therefore, the year after I have scaled up and this year I have treated all of my cherries, plums and apples with GOOD FOR GREENS®. And I have no regret. The people at First Tree are reliable. They provide higher yields and superior quality.’
Fruit Growing Company Hoekstra is a modern fruit company in Luttelgeest, Flevoland, growing a.o. cherries, plums and apples . The company owns one of the largest and most modern orchards of the North of the Netherlands. And supplies a.o. products to The Greenery auction (Cooperative Coforta). Jan Hoekstra’s company has been ‘Global G.A.P.’ certified for many years (Global Good Agricultural Practice). And thus meets the requirements regarding food safety, sustainability and quality which are laid upon farmers and growers worldwide.